Seiðr practitioners were of both genders, although females are more widely attested, with such sorceresses being variously known as vǫlur, seiðkonur and vísendakona. There were also accounts of male practitioners, known as seiðmenn, but in practising magic they brought a social taboo, known as ergi, on to themselves, and were sometimes persecuted as a result. In many cases these magical practitioners would have had assistants to aid them in their rituals.
In pre-Christian Norse mythology, seiðr was associated with both the god Oðinn, a deity who was simultaneously responsible for war, poetry and sorcery, and the goddess Freyja, a member of the Vanir who was believed to have taught the practice to the Æsir.